Parallax Film Productions President Ian Herring was in Cannes, France last week for MIPCOM, armed with a 3D monitor and ready to showcase our first 3D documentary to the world’s entertainment content market.
Here’s what he found.
My criteria was it had to be an easy and hassle-free viewing experience. NO ACTIVE SHUTTER glasses. I needed the technology to work seamlessly so I could be free to discuss more important things. My post-production team came up with a brilliant solution – take my own passive 3D monitor to the conference.
When we chose LG’s D2342P 23IN 3D LED Backlit LCD Monitor I was taking a chance on alienating my audience and turning them off 3D – counter to everything I have been doing for the past year and a half. Would I be able to get the quality I needed to show our flagship 3D documentary to clients and colleagues at MIPCOM?
I brought it over from Vancouver, Canada as carry on. From what I could see I was the only one who carried a computer monitor on board an international and then a European domestic flight.
The LG monitor was the only one of its kind at a TV conference that hosts 10, 000 buyers and sellers. I walked the floor of the market and saw lots of large 3D TVs, but not many people viewing them. I wondered if this was because the content wasn’t compelling or because people just don’t want to look stupid with glasses on.
Many of the people we showed a clip of BD 3D had not seen much 3D TV. It worked. The discussion came down to not WHY we were doing 3D but our next project. Here’s one of our clients screening on our LG. Easy and discrete.
When it comes to 3D, seeing is believing – you have a have a good reason to don glasses and it had better be an amazing the viewing experience or we as content creators are going to have a tough time convincing folks its worth the effort to finance and exhibit.
The last word
Sadly, at the market a major journal profiled 3D and its evolution, technology and got it SO wrong. A bad joke at a TV market.
–Ian Herring, President