It’s coming up to the year anniversary of Avatar’s release. A film that changed the way I think about broadcast formats and revolutionized our production house.
Within 12 months we landed our first 3D television production for Blowdown, our ongoing television series on structural implosions.
In that year we built and tested two main 3D systems and several secondary systems. Of equal challenge was the post work flow in 3D. The production team worked closely with our edit team and managed to come up with a smooth edit to output work flow.
Early on we adopted the 3D TV passive technology, which means the TV does all the work and we can use inexpensive and readily available glasses – the same ones used at the cinema.
Our latest purchase and the smallest 3D TV is the Panasonic BT-3DL2550. It’s a 25.5-inch TV – portable and can be used in the field to monitor 3D rushes or as an on-line monitor. This is a piece of equipment I am really looking forward to using.
The consumer is going adopt 3D at home in the same way when passive shutter 3D TVs come available. LG is releasing this – the LD920 47-inch TV – eliminating the expensive and awkward battery powered active shutter glasses.
This technology, priced right, will pave the way for consumer friendly 3D tv’s and encourage the adoption of the format.
–Ian Herring, President