I was interviewed for a story that appeared in the Globe and Mail over the holidays.

The topic? The future of 3D television, of course.

The article opens with the inception of my journey into the third dimension – a trip with the Parallax crew to see Avatar at the end of 2009 – then goes into an industry snapshot.

One of the most interesting parts of this piece: the comments – people weighing in, giving us a feel for how our audience is reacting to this new world of entertainment.

From “The future of 3D home television? Thud, flop, disappear” to “I have a lot of techie friends, yet I still only know one person who had spent the double cost to buy a 3d TV”, it’s clear that some doubt it will take off

My challenge to you: find a way to watch some 3D television in a non-retail setting.

This is the same stuff that wowed millions of people all over the world as they spent billions of dollars to watch Avatar – now in the comfort of your living room.

It’s how people are experiencing 3D programming in a meaningful way. “Watched 3D underwater scene at Wacky Wheatleys in Fredericton, NB on Sony TV , very impressive”, another Globe and Mail reader commented.

And don’t worry that there will be nothing to watch – the content is coming. Popular Science had a great roundup article earlier this week – Sony, Discovery, IMAX, ESPN, Vudu …. and of course, Penthouse.

These big players know their industry, and their audience – they‘re confident this unprecedented immersive experience will leave people smacked for more.

I’ve been in their boardrooms – they see 3D content and get inspired. And like me, they want to share.

Get in the game. We experience the world in 3D – it’s time to demand the same from our entertainment

Ian Herring, President